Macho Macho Meat

An informative and accessible zine comprising a selection of research which informed my most recent project - Powerplant. Its content is varied and represents a breadth of views on hypermasculinity, the benefits or otherwise of veganism, and traditional male reluctance to engage with plant-based eating, with notable indications of a growing movement in the opposite direction. More men embracing vegan eating has potentially positive outcomes for health, the planet and the bottom lines of plant-based food manufacturers.