SA CHRISTMAS CAMPAIGN
I art directed, retouched, and produced the final artwork for the Christmas campaign for Scentaddict, the fragrance subscription service from The Fragrance Shop. The concept uses flowing satin ribbon to create an abstract Christmas tree, giving a subtle festive reference while maintaining a premium, minimal aesthetic. A rich monochromatic green palette allows the Scentaddict atomisers and featured designer fragrances to stand out, reinforcing the luxury feel of the brand. The campaign was designed to strengthen Scentaddict’s identity and attract new customers during the peak gifting season.