MYTFS DROPS IDENTITY

MyTFS Drops is an exclusive feature of The Fragrance Shop Membership, offering limited-edition drops and member-only deals. I developed the MyTFS Drops visual identity within the constraints of the existing MyTFS logo, refreshing it to feel modern, clean, and premium. The project was delivered in collaboration with motion designer Ines Vicente, who brought the concept to life through animation across all customer touchpoints, including in-store screens, digital platforms, and social channels.