TATTI LASHES

I developed retail packaging for a new iteration of Tatti Lashes’ best-selling individual lashes, created exclusively for Superdrug. The design centres on clearly communicating the pre-glued, “Press & Go” innovation - enabling instant, no-glue application - to drive rapid shelf understanding and conversion. An italicised logotype enhances the sense of speed and ease, while expressive brush-stroke elements add movement and energy. A clean, structured layout maintains premium positioning, balancing standout impact with brand consistency in a competitive retail environment.